I collaborated closely with Contextlogic Architects to revamp their visual identity and design a website that embodies simplicity and scalability.
Client
Contextlogic Architects
Contribution
Visual identity, User experience
Background
Contextlogic Architects is a multi-disciplinary architecture firm based in Tehran. They have been recognized for their award-winning landscape architecture projects. In 2021, they were ready to develop a refreshed visual language that could help elevate their online presence and reshape their printed materials. Their revamped visual identity is timeless and adaptable, ensuring it will remain relevant as the firm grows.
I designed a new logo consisting of four characters that imply the diversity of the firm's work and allow for playfulness throughout the digital and printed products. The characters resemble a combination of Latin and Perso-Arabic letters, making the logo relevant locally and internationally.
Website
The website redesign for Contextlogic Architects focused on two key aspects: simplicity and scalability. By employing the new minimalist approach, I eliminated unnecessary elements and focused on the essential ones, giving centre stage to the firm's projects.
The layout was designed with adaptability in mind. For the 'awards' and 'publication' pages, the layout design seamlessly accommodates new awards and publications (Figure 1) and allows easy adaptation to different screen sizes while maintaining its style (Figure 2).
Figure 1 - Scalability
Figure 2 - Adaptability
Publication and Awards page
By expanding horizontally upon clicking on 'works' or 'about,' I aimed to provide users with a visually intuitive way to access subcategories. This reduces clutter on the main navigation bar and lets users quickly navigate to their desired sections.
